Amberfire Distillery Privacy Policy
Our Commitment to Privacy
At Amberfire Distillery, we are dedicated to safeguarding your personal information and ensuring that your privacy is respected. We strive to handle your personal information in a responsible, transparent, and secure manner. In fulfilling this commitment, we will:
Comply with the Australian Privacy Principles (APPs);
Be open and transparent in how we manage your personal information;
Only collect the personal information necessary to fulfill your requests or provide you with the best possible customer experience, including processing entries and contacting winners for any competitions or events we host;
Inform you of how we will use your personal information;
Let you know if we need to disclose your personal information to third parties (including overseas), and under what circumstances;
Ensure that your personal information remains secure;
Respond promptly and appropriately to any incidents that may compromise your personal information;
Address any requests for removal from direct marketing communications promptly;
Keep your personal information accurate and up to date, and properly dispose of any information we no longer require;
Ensure you have the opportunity to access and correct your personal information when appropriate.
About This Policy
This policy provides an overview of how we manage your personal information, protect your privacy, and comply with the Privacy Act 1988 (Cth) and the APPs.
In this policy, "Amberfire Distillery," "we," "our," and "us" refer to Amberfire Distillery and its related entities.
This policy is intended to explain how we collect, use, store, and protect your personal information. If you need more information, feel free to contact us or review any specific privacy notices we may issue when collecting your information.
By providing us with your personal information, you acknowledge your agreement with the terms and procedures outlined in this privacy policy.
What Personal Information Do We Collect?
We only collect personal information that is necessary to our relationship with you, such as:
Full name (or business name), age, and job title for identification purposes;
Payment details (e.g., credit card number, name on card, expiry date, and security code) to process your purchases;
Shipping and billing addresses to deliver products and services;
Contact details (e.g., phone number, mobile number, and email address) to communicate with you;
Any content related to competitions or events, including photos, written responses, and other data.
The type of information we collect depends on the goods or services you request, and we will only collect the necessary information to fulfill your request or provide the services you require.
How Do We Collect Your Personal Information?
We collect personal information through the following means:
When you make a purchase or place an order with us;
If you subscribe to our marketing materials or newsletter;
If you participate in a competition or event hosted by Amberfire Distillery;
When you engage with us via our website, email, phone, or social media;
When you provide feedback, participate in surveys, or engage in research.
You are not required to provide personal information, but without it, we may not be able to provide the requested products, services, or benefits.
How Do We Use Your Personal Information?
We use your personal information for the following purposes:
To process your orders and payments for goods or services;
To communicate with you about your orders, inquiries, and updates on products or services;
To send you marketing communications, promotions, and newsletters (with your consent, where required);
To manage competition or event participation;
To improve our services, user experience, and tailor your interactions with our website and offerings;
To comply with legal obligations and address disputes.
We will only use your personal information for these purposes unless we have your consent or are required to do so by law.
Do We Disclose Your Personal Information?
We may share your personal information with third parties in specific circumstances, including:
With service providers that assist us in delivering products and services (e.g., payment processors, delivery companies);
With third-party marketing partners, if you have consented to receive promotional communications;
If our business is transferred or merged, and your information is transferred to the new entity;
If required by law or to protect our legal rights, such as responding to legal requests or preventing fraud.
We will take appropriate measures to ensure that any third parties we share your information with comply with privacy standards and only use your personal information for the intended purpose.
How Do We Protect Your Personal Information?
We take security seriously and implement technical and organizational measures to safeguard your personal information from unauthorized access, misuse, or loss. While we work hard to ensure your data is protected, no system is 100% secure, so we cannot guarantee absolute security.
Access and Correction of Your Personal Information
You have the right to access your personal information and request corrections if you believe it is inaccurate or incomplete. To request access or correction, contact us using the details provided below. We will respond promptly in accordance with applicable privacy laws.
Retention of Personal Information
We will retain your personal information for as long as necessary to fulfill the purposes outlined in this policy or as required by law. When your information is no longer needed, we will securely dispose of it.
Direct Marketing
We may use your personal information to send you direct marketing communications about our products, services, or promotions. You can opt-out of receiving these communications at any time by clicking the unsubscribe link in any email or by contacting us directly.
Changes to This Privacy Policy
We may update this privacy policy as needed to reflect changes in our practices or legal requirements. Any changes will be posted on our website, and the revised policy will be effective as of the posted date.
Contact Us
If you have any questions or concerns about this privacy policy or how we handle your personal information, please contact us at:
info@amberfiredistillery.com.au
Sensitive Information
The Privacy Act imposes restrictions on our ability to collect sensitive information about you, including details about your religion, political views, ethnicity, criminal history, or sexual preferences. Generally, we will not collect such sensitive information unless we have your explicit consent to do so.
Why Do We Collect Your Personal Information?
We collect, store, use, and disclose your personal information for various reasons, depending on the specific goods or services we are providing. We will inform you of the main reason for requesting your personal information when we ask for it.
Typically, the primary reason for collecting your personal information is related to providing goods or services to you, including processing orders for our products, booking tickets for distillery tours, experiences, or classes, and communicating with you regarding these services.
We may also use your personal information for other purposes, such as:
(a) Contacting you about events, special offers, products, or services you may be interested in;
(b) Sending you the latest newsletters, updates, or marketing materials from Amberfire Distillery;
(c) Processing, determining, and contacting winners of any competitions or events we host;
(d) Preventing fraud and other criminal activities;
(e) Assisting us with running our business and improving our services, including staff training, accounting, auditing, risk management, record keeping, system development, new product development, and conducting research, statistical analysis, and data analytics;
(f) Complying with our legal obligations.
While you are not obligated to provide us with your personal information, if you choose not to, we may not be able to fulfill your requests or provide the goods, services, or information you need, including notifying you if you win any competitions or events we host.
How Do We Collect Your Personal Information?
The way we collect your personal information depends on the goods or services we are providing to you.
We may collect your personal information through:
(a) Direct interaction with you, either in person, via email, on our website, through social media platforms, or by phone;
(b) Forms on our website, such as when you: (i) Place orders for our products or tickets for distillery tours, experiences, or classes; (ii) Subscribe to receive our newsletter or marketing materials; (iii) Participate in competitions or events we host;
(c) Publicly available sources, such as the telephone directory or third-party websites.
We will always collect personal information directly from you unless it is impractical to do so.
Collecting and Disclosing Information About Others
Whenever possible, we will collect personal information directly from the individual to whom it relates.
If you provide us with personal information about someone else, you confirm that:
(a) You are authorized to share that information with us;
(b) You have obtained the person’s explicit consent to provide their personal information to us, including for the purposes outlined in this policy;
(c) You have complied with the Privacy Act and the Australian Privacy Principles (APPs) when collecting that information, including informing the individual about our use and disclosure of their personal information as required under APP 5;
(d) You have made the individual aware of the contents of this privacy policy, including how we use and disclose personal information, and that they can access and correct their information.
Unsolicited Personal Information
Occasionally, we may receive personal information about you that we have not requested or taken steps to obtain. In such cases, we will only retain that information as permitted by the Privacy Act. Any unsolicited information that we keep will be subject to the same procedures and requirements outlined in this privacy policy.
How Do We Use or Disclose Your Personal Information?
We may use and disclose your personal information for the purposes it was collected for, or for related purposes such as:
(a) To assess your request for a product or service;
(b) To provide the requested product or service to you, or to carry out or respond to your requests;
(c) To process, determine, and contact winners in relation to any competitions or events we host;
(d) To our third-party service providers, who assist in delivering and improving our services, analyzing market trends, and understanding your needs or preferences to help us develop and market our products and services;
(e) For regulatory reporting and ensuring compliance with legal obligations;
(f) To relevant third parties to perform fraud checks;
(g) To law enforcement and regulatory bodies for security and anti-fraud purposes;
(h) To perform administrative and operational tasks, including risk management, system development and testing, staff training, and debt collection;
(i) For direct marketing of promotions, products, and services we believe may interest you or those offered by our third-party service providers;
(j) To seek feedback on particular products or services, customer satisfaction, and any issues or complaints you may have;
(k) To affiliated companies or entities for the purposes outlined in this policy;
(l) To monitor or improve the quality of our products and services;
(m) To address concerns or complaints you raise with us;
(n) To our agents, successors, or assigns;
(o) To notify you of relevant offers or promotions;
(p) To gain a better understanding of your preferences.
By agreeing to this privacy policy or providing your personal information to us, you consent to the use and disclosure of your personal information for the aforementioned purposes.
When collecting your personal information, we will clearly state the reasons for collecting it, either through this privacy policy or at the time of collection. We will use your personal information in accordance with the Privacy Act and as permitted by law.
Except as stated in this privacy policy or any notice provided when collecting your personal information, we will not disclose it without your consent unless authorized or required by law.
Do We Share Your Personal Information with Others?
We may share your personal information with third parties as outlined in this privacy policy.
We may also share your personal information with companies affiliated with us. By agreeing to this privacy policy or providing your personal information to us, you consent to its disclosure to our related entities.
We work with third-party service providers who help us with various functions such as marketing, mail and delivery, security, insurance, professional advisory (e.g., legal, accounting, auditing), banking, payment processing, fraud checks, and technology services. By agreeing to this policy, you consent to sharing your personal information with these service providers. When we engage these third parties, they must safeguard your information and only use it for the purposes it was provided. We will take reasonable steps to ensure they comply with these requirements.
Whenever possible, we will only share the necessary information with third parties to allow them to perform their services.
Do We Use Your Personal Information for Marketing Purposes?
As part of the services we provide, we may:
(a) Use the personal information we collect to identify products or services that may benefit you;
(b) Contact you occasionally about products, services, or events we think you may be interested in;
(c) Disclose your personal information to third parties or entities related to us to let you know about relevant products or services.
If we plan to use your personal information for direct marketing, we will ask for your consent beforehand. You can opt-out, unsubscribe, or request not to receive direct marketing communications by writing to Amberfire Distillery, 28 Blue Lake Drive, 3756, Wallan Vic, or emailing info@amberfiredistillery.com.au. Additionally, each marketing communication will include an opt-out or "unsubscribe" option.
You may also request that we do not share your personal information for direct marketing by third parties or inquire about the source of any personal information we use for direct marketing. We will respond to such requests within a reasonable timeframe, and there will be no charges for making or acting on such requests.
How Do We Store Your Personal Information?
We have put in place appropriate processes and measures to protect your personal information from loss, misuse, unauthorized access, modification, or disclosure. Additionally, access to your personal information is restricted to those individuals who require it to fulfill their responsibilities.
We take all necessary actions to securely destroy or permanently de-identify your personal information when it is no longer needed and to ensure it is protected from loss, misuse, and unauthorized access, modification, or disclosure.
While we take great care to safeguard your personal information, no data transmission over the Internet can be guaranteed to be 100% secure. Therefore, we cannot guarantee the security of any information you send to us or receive from us online, particularly via email. Once we receive your personal information, we are committed to protecting it in accordance with the Privacy Act.
What If There Is a Breach in Relation to My Personal Information?
We take any breach of your privacy seriously. If there is a data breach relating to your personal information, such as loss, unauthorized access, or disclosure, we will take immediate action to contain and remedy the situation in accordance with our Data Breach Response Plan. If required under the Privacy Act, we will notify both you and the Office of the Australian Information Commissioner (OAIC) of the breach.
Maintaining Your Personal Information
We take reasonable steps to ensure that:
(a) The information we collect about you is accurate, complete, and up-to-date at the time of collection;
(b) When we use your personal information, it is accurate, complete, and up-to-date at the time of use;
(c) If we disclose your personal information, it is accurate, complete, and up-to-date at the time of disclosure.
You warrant that all the information you provide to us is accurate, complete, and up-to-date when provided.
Will We Disclose Your Personal Information to Anyone Overseas?
There may be times when we need to disclose your personal information to third parties located overseas (Overseas Recipients), such as when we have databases or servers hosted outside Australia.
Before disclosing your personal information to an Overseas Recipient, we will take reasonable steps to ensure that the third party complies with the Privacy Act, or that they are bound by laws offering at least as much protection as the Privacy Act. This ensures that you can enforce your rights under those international laws in the event of a breach, unless an exception applies.
We will take all reasonable steps to meet our Overseas Disclosure Obligations.
The countries where we are most likely to send your personal information include Australia and New Zealand.
How Can You Access Your Personal Information?
We will usually be able to provide you with access to your personal information upon receiving your written request, either via email at info@amberfiredistillery.com.au or by post to 28 Blue Lake Drive, Wallan 3726, Vic, and confirmation of your identity. However, there may be limited circumstances where we cannot provide access, such as when access would pose a serious threat to someone's life, health, or safety or when access would unreasonably impact the privacy of others.
We will respond to your access request in accordance with the Privacy Act.
We may charge a reasonable fee to cover the costs of providing access to your personal information, but there will be no charge for submitting a request.
How Can You Seek to Correct Your Personal Information?
We make every effort to ensure the information we hold about you is accurate, complete, up-to-date, and not misleading. To help us, please provide us with correct information when submitting it and promptly notify us if any information changes. You may request that we correct your information, and we prefer such requests to be made in writing, either via email at info@amberfiredistillery.com.au or by post to 28 Blue Lake Drive, Wallan 3726, Vic.
We will address correction requests within a reasonable period, as required by the Privacy Act.
We will not charge you for making a request to correct your personal information, nor will we pass on any costs incurred in making such corrections.
What If You Want to Make a Complaint About Our Privacy Procedures?
We are committed to protecting your privacy. However, if you feel your personal information has been mishandled, you are entitled to lodge a complaint. If you would like to do so, please contact us by email at info@amberfiredistillery.com.au or by post at 28 Blue Lake Drive, Wallan 3726, Vic.
If we have mishandled your personal information, we will take appropriate steps to resolve your concerns as quickly as possible.
If we cannot satisfactorily resolve your complaint, you may approach an external dispute resolution service or complain with the Office of the Australian Information Commissioner (OAIC).
Protecting Your Identity
Whenever possible, we will give you the option not to identify yourself when interacting with us. Alternatively, you may choose to use a pseudonym to protect your identity.
Changes and Exemptions to This Policy
From time to time, we may review and revise this privacy policy. We reserve the right to make changes to the policy at any time.
Please note that the Privacy Act contains certain exemptions that may allow us to use your personal information in specific ways under certain circumstances. Any such exemptions will take precedence over this privacy policy if there is any inconsistency.
How Can You Contact Us?
Please find our contact details below. Feel free to reach out to us with any privacy-related concerns, and we will make every effort to address your concerns thoroughly and promptly.
Email: info@amberfiredistillery.com.au
28 Blue Lake Drive, Wallan 3756, Vic
If it is feasible, you can contact us without identifying yourself. However, please note that if you choose not to identify yourself, it may be more challenging for us to assist you with your inquiry. This will depend on the nature of your inquiry.
Express Consent to Collection, Storage, Use, and Disclosure
In addition to the consents provided by you above, by agreeing to accept the terms of this privacy policy or by providing your personal information to us (or both), you are taken to have expressly consented to the collection, storage, use, and disclosure of your personal information for each of the purposes and to all of the parties outlined in this privacy policy.
APPs – PRIVACY NOTIFICATION
You are receiving this notification because certain personal information belonging to you is being collected by Amberfire Distillery, operating under the business name of Amberfire Distillery, ABN [Your ABN].
The Privacy Act 1988 (Cth) (the Privacy Act) imposes obligations on Amberfire Distillery regarding the collection, storage, use, and disclosure of personal information. These obligations are outlined in the Australian Privacy Principles (APPs) contained within the Privacy Act.
Under the APPs, Amberfire Distillery is only permitted to collect personal information if it is reasonably necessary for, or directly related to, one or more of the functions or activities of Amberfire Distillery.
Amberfire Distillery will collect certain personal information that is necessary and relevant to our relationship with you. Generally, the main reason we will need to collect your personal information is in relation to a product or service we are providing to you or are about to provide to you, and for contacting you regarding those goods or services. The main reason for collecting your personal information will revolve around processing your orders, including the purchase of Amberfire Distillery products or tickets for our distillery tours, experiences, or classes, or to provide you with the best possible customer service and experience, or to process entries and contact winners for any competitions or events hosted by Amberfire Distillery.
Amberfire Distillery intends to use the personal information we collect from you for the following purposes:
(a) To contact you regarding an event, special offer, product, or service that you may be interested in;
(b) To email you with the latest newsletters, notifications, or marketing materials from Amberfire Distillery;
(c) To process, determine, and contact any winners related to any competitions or events hosted by Amberfire Distillery;
(d) To prevent fraud and other criminal activities;
(e) To help run our business and improve our products, services, and performance, including staff training, accounting, auditing, risk management, record keeping, archiving, systems development, product/service development, and undertaking research, statistical analysis, and data analytics, as well as to comply with our legal obligations.
(Collectively, these are referred to as the "Purposes.")
Amberfire Distillery may disclose your personal information to third parties to fulfill one or more of the Purposes.
The third parties to whom Amberfire Distillery is likely to disclose your personal information include those involved in research and marketing, mail and delivery, security, insurance, professional advisory (legal, accounting, and auditing), banking, payment processing, fraud checks, and technology services.
Some of these third parties may be located overseas. The overseas third parties likely to receive your personal information include Mailchimp, located in Atlanta, Georgia, United States.
If Amberfire Distillery is unable to collect your personal information, we may be unable to fulfill one or more of the Purposes.
Amberfire Distillery aims to handle your personal information in accordance with its obligations under the Privacy Act.
For further information on the Privacy Act or regarding the way Amberfire Distillery collects, handles, stores, and discloses your personal information, please refer to the Amberfire Distillery Privacy Policy, which can be accessed via https://www.amberfiredistillery.com.au/privacy-policy
The Privacy Policy also contains details on how you may access your personal information held by Amberfire Distillery, request its correction, and how you can lodge a complaint about any breach of the Privacy Act by Amberfire Distillery. The policy explains how we will handle such complaints.
If you have any questions or queries related to the collection of your personal information by Amberfire Distillery, you can contact us at:
Phone: +613 702 00 119
Email: info@amberfiredistillery.com.au
Postal Address: 28 Blue Lake Drive, Wallan 3756, Vic
This notification is provided in compliance with Australian Privacy Principle 5